عربي
If you want to make an impact with your press releases, it is good to be aware of how news audiences consume information. Nobody can ignore the trend for video content – and it is definitely not being ignored by any major national, regional and international newspaper website, who all have dedicated online ‘Video News’ sections.
Consuming Online Content
The online world is an ever changing environment. According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update (2016), online video content will account for 72% of all global mobile Internet traffic by 2019. Cisco’s report also forecasts that video content will be driving 68% of all MENA regional mobile traffic.
What are the Implications for Making an Impact with Your Press Releases?
Put simply, press videoes should no longer be omitted from your marketing plans and executions. In fact, every press release activity should at least be accompanied by a something that has a powerful visual impact to give editors and journalists the appropriate options to suit their news media.
The fact that mobile users like to consume and share content via video means:
- All local, regional and international newspapers have a video news section on their sites
- Magazines need video news for their online versions
- All Social media now routinely includes video content
- Bloggers love to carry video content
- Video news releases enable you to access broadcast media
Making Your PR Impact in Less Than 60 Seconds
In terms of making a less than 60-second impact with your press release, video can achieve this for you and get your message across in a fast and dynamic way. Here are the facts:
- Multimedia press releases increase consumer engagement by an average of 7-10 minutes longer than traditional text-only releases
- Studies show that people have better recall of video and images than of words
- Video encourages an emotional engagement in a way that text-only press releases may not
- Videos have a longer viewing lifetime than text-only press releases
- After production, video content can be used in many ways to further your marketing objectives
- Your video content is easier to share on social media platforms than your text-only versions
Translate into Regional Languages for Added Impact
If your press videos are intended for distribution within the MENA region, or for international use, talk to us about producing the Arabic and English versions, which is a popular service for our clients to maximize their coverage.
Contact your Relationship Manager about our services for converting your press release to video format. This service allows you to highlight key points, include text quotes in a dynamic way, show images/video of new product launches or events, as well as feature shots of the company and its premises.