AURAK Signs MoU with EMDI

Ras Al Khaimah, United Arab Emirates, -Tuesday 5 March 2019 [ AETOS Wire ]

The American University of Ras AI Khaimah (AURAK) President Hassan Hamdan Al Alkim, and EMDI Institute of Media & Communication (EMDI) Deputy General Manager, Ms. Arundhati Sen, signed a Memorandum of Understanding in a signing ceremony to promote educational and vocational training cooperation.

The partnership is aimed to provide professional training in unconventional careers which will give a competitive edge to the youth of Ras Al Khaimah not just in the United Arab Emirates but globally. EMDI, which is one of the UAE’s leading institutes for Media, Creative and Entertainment training, will provide professional certified courses in the field of media and communication through the Center of Continuing Education and Community Services at AURAK. The two parties agreed to promote academic and practical cooperation by developing and implementing programs aimed towards student recruitment in external markets, non-credit courses in Event Management, Communication, Public Relations, Media, Journalism, Hospitality Management, Wedding Planning, and Sports Management in the form of classroom training, workshops, and other relevant initiatives. AURAK promised to promote EMDI courses to the AURAK and UAE communities, conduct orientations for incoming students enrolled in EMDI courses, provide classroom space for EMDI courses, make arrangements to utilize its website or other e-learning courseware for archiving lectures, and provide space for EMDI representatives while on roadshows marketing programs.

Commenting on the university’s latest accord, Professor Hassan stated, “I am thrilled with collaborating with EMDI in that AURAK students will have access to educational, industry expertise in the field of media and communication, an industry consistently progressing further with the advancement of technology and a driving force of the global economy. Our students will have an advantage over their job market counterparts upon graduation with the benefits afforded to them by EMDI.”

At the signing ceremony, Ms. Arundhati Sen, Deputy General Manager, EMDI Institute Dubai said “Over the years we have seen Ras Al-Khaimah grow exponentially with a keen focus on tourism and the development of the younger generation. As an Institute that is equally committed to aiding this learning curve, emerging professionals and entrepreneurs will benefit from AURAK’s model of training and equipping them with new age skills. I am confident that our classroom training along with on-job-training model of teaching will be well received by corporates and individuals alike.

Bela Desai, Promoter and Director of Greycells Education Limited, parent company of EMDI Institute of Media and Communications said “We have found an ideal partner in AURAK with shared values to provide industry relevant training with no restrictions on age or background. Together we shall provide conducive learning environment to budding professionals and nurture the region’s best talent pool, capable of working with the best professionals in the region and find better success in the global arena.”

About AURAK:

AURAK is a nonprofit, government-owned institution of higher education which provides the local, regional and international communities with a North American-style education integrated with Arabic customs and traditions. AURAK is licensed by the Ministry of Education in the United Arab Emirates and has been accredited in the United States of America by Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) since December 2018. AURAK offers a total of  22 accredited undergraduate and graduate programs across a wide range of disciplines.

About EMDI (Overseas) FZ LLC:

Since 2004, EMDI has been the regions leading Institute for the Media, Creative & Entertainment Industry and conducts courses for students and working professionals. Currently a Pearson UK assured centre, EMDI is home to over 2500 event and media professionals and is supported by over 200 industry professionals who train and mentor these students over short and long term part time courses.

About Greycells Education Limited:

Greycells is one of India’s leading vocational training companies listed on Bombay Stock Exchange, India with its own centres across India & Dubai and is promoted by Mr Sanjiv Chainani, Ms Bela Desai and M/s Value Line Advisors Pvt Ltd. At the heart of the courses at Greycells is the industry partnership and blended learning approach, thereby giving students relevant, hands-on industry experience alongside classroom training. The classroom training goes a long way in knowledge-sharing and developing inter-personal skills as against online training platforms. Internships are an integral part of the Post-Graduate courses.

Greycells conducts focused industry-relevant vocational training courses under the brands ‐ EMDI Institute of Media & Communication (EMDI) and Ironwood Sports Management Global Academy (ISMGA).

With over 8500 plus alumni globally, EMDI is well poised to deliver its vision of “Knowledge Beyond Boundaries” to carry forward its motto of: Educate Motivate Develop Inspire


American University of Ras Al Khaimah

Kamel Abu Youssef, Department of Communications and Public Relations

+97172210900 Ext: 1327

Permalink :




“The American University of Ras Al Khaimah (AURAK) President, Professor Hassan Hamdan Al Alkim, and the Deputy General Manager of EMDI Dubai, Ms. Arundhati Sen, sign a memorandum of promote student recruitment and offer non-credit courses in media and communications.” (Photo: AETOSWire).

“The American University of Ras Al Khaimah (AURAK) President, Professor Hassan Hamdan Al Alkim, and the Deputy General Manager of EMDI Dubai, Ms. Arundhati Sen, sign a memorandum of promote student recruitment and offer non-credit courses in media and communications.” (Photo: AETOSWire).

Permalink :