Google Makes Products More Helpful in Arabic

In a commitment to make products more helpful in Arabic, Google makes a series of announcements at its largest event in the region - a richer, more visual experience on Search in Arabic, a safety feature on Maps, a virtual Assistant in Arabic in 15 countries, and 1m USD grant for a digital skills program

DUBAI, United Arab Emirates-Tuesday 10 December 2019 [ AETOS Wire ]

Google made a series of announcements today, at its largest event in the region, in a commitment to make its products more helpful to the Arab world. The announcements are new features on Google Search, the launch of Google Assistant in 15 new countries, a new safety feature on Maps and one million USD grant to scale digital skills programs next year.

Lino Cattaruzzi, Managing Director for Google in the Middle East and North Africa, said: “Every day, people in the Middle East and North Africa turn to Google for help, to get things done and to learn new things. Over the years, we’ve improved how our products work for in Arabic, whether that was on Search, Assistant, Maps or YouTube. We are committed to making our products more helpful to people in the Middle East and North Africa, and to scale our digital skills program to open opportunities for more people.”

The announcements include:                                                                    

  • A richer, more visual Search experience in Arabic -
    • A new display of  information in a simple one box related to movie timings, music and sports - three of the top things people search for in Arabic. 
    • Cameos - a new feature that allows public personalities, actors and artists to post videos on the Search homepage where they answer popular questions addressed to them.
  • Google Assistant in 15 Arab countries - Google’s virtual assistant, designed to help people get things done  like making calls, playing music and navigate traffic, will be available in Arabic and will understand the local dialects in 15 countries - United Arab Emirates, Yemen, Oman, Kuwait, Bahrain, Qatar, Iraq, Morocco, Algeria, Tunisia, Libya, Lebanon, Jordan, Palestine and Mauritania. The Assistant was launched earlier in 2019 in Egypt and Saudi Arabia.
  • Updates on Google Maps -
    • Stay Safe - a feature that gives users an “off-route alert” when a driver has deviated from the suggested route by more than 500 meters, with an option to share live trip update with friends and family.
    • Motorcycle  mode in Egypt - a feature to help Egyptian motorcyclists navigate traffic and avoid congested routes
  • $1 million grant in digital skills - Google.org is regranting Injaz, an NGO that specializes in youth training, $1 million to scale  digital skills trainings  in Arabic, to reach a further 100,000 people in 2020.

The Google for MENA event was attended by hundreds of people representing government, business leaders, developers and entrepreneurs.

 In 2018, Google launched an Arabic digital skills program, “Maharat min Google,” which has reached more than 500,000 young people, women and underprivileged students in the MENA region. 130,000 of those were able to find jobs, grow their careers and their businesses.

A 2019 research by Public First research company estimates that 89% of people in the UAE and Saudi Arabia use Search once a month to learn a new skill, and 80% of online Egyptians use Google Search because it provides new information not available by other means.


Contacts

Weber Shandwick MENAT

Nikita Arora, +97144454222

GoogleMENA@webershandwick.com

Google

Marwa Khost: aljarkas@google.com





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Marvin Chow, VP of Global Marketing at Google for MENA event giving keynote speech (Photo: AETOSWire)

Marvin Chow, VP of Global Marketing at Google for MENA event giving keynote speech (Photo: AETOSWire)

Lino Cattaruzzi, Managing Director, MENA at Google for MENA event giving opening remarks (Photo: AETOSWire)

Lino Cattaruzzi, Managing Director, MENA at Google for MENA event giving opening remarks (Photo: AETOSWire)

Amanda Bishop, Senior Product Manager at Google for MENA event giving keynote speech (Photo: AETOSWire)

Amanda Bishop, Senior Product Manager at Google for MENA event giving keynote speech (Photo: AETOSWire)

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