How to choose your ‘safe vehicle’? RoadSafetyUAE & Drive Ninja Partnership

• Vehicle safety is a key pillar of road safety and of car purchasing decisions

• RoadSafetyUAE joins forces with the UAE’s car buying & leasing comparison site –

• Launch of a dedicated selection portal, a UAE’s first, kicks off the collaboration for discovering the safest cars available to purchase or lease

Dubai, United Arab Emirates-Monday 1 March 2021 [ AETOS Wire ]

RoadSafetyUAE and the country’s car buying & leasing comparison site – – have today announced a partnership to further promote the importance of vehicle safety as one key dimension of road safety in the UAE. The two companies will use the collaboration to continue the work pioneered by RoadSafetyUAE in the region to educate motorists on which cars are the safest to drive for them, their passengers and other road users.

Thomas Edelmann, Managing Director of RoadSafetyUAE states: “Safe vehicles are a vital component of road safety. State-of-the-art vehicle safety features play an important role in new car purchase decisions. Automotive brands cater to this need by offering ever more safety features like emergency braking systems, blind spot warning systems, lane departure prevention systems, ISOFIX child car seats systems, to name a few.”

“Now more than ever, safety is a key concern for all of us. RoadSafetyUAE wants to support the growing public safety desire by endorsing Drive Ninja’s unique safety-related search & selection tool for new cars. We teamed up with Drive Ninja to make it easy for prospective new car owners to select their new car based on safety criteria.”, Edelmann concludes.

How to find the safest cars? As part of its comparison service, Drive Ninja has created a dedicated selection porta which can be accessed via or via, to help drivers discover the safest car for their needs in any shape or size, for any budget. The portal also contains helpful information to educate drivers on common safety features, along with a jargon-buster to help translate those confusing safety terms and phrases.

Drive Ninja contains detailed information on hundreds of new cars available for purchase in the UAE with search tools to meet the needs of every buyer, combined with a comparison functionality, a test drive booking service, and some of the best deals in the market. Within the month Drive Ninja will also release its highly anticipated leasing comparison service.

“Road safety is a critical component for living a healthy and stress-free life in the UAE,” said Adam Whitnall, Co-Founder & CEO at Drive Ninja. “We want to ensure that every driver has access to information on the safest car for their needs, to safeguard the health and security of their loved ones. We’re thrilled to partner with RoadSafetyUAE to promote the message of road safety in this beautiful country we call home.”


About RoadSafetyUAE

RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award-winning platform engages with the stakeholders traffic participants, governmental entities, the media and corporate social responsibility (CSR) minded partners. ‘Tips & Tricks’ are the content backbone, provided for more than 60 topics of road safety, all specifically relevant to the UAE. More can be found on


About Drive Ninja is the UAE’s car buying & leasing comparison site. We help those who aspire to drive a new car find and compare the best deals for new and nearly new cars to buy, finance, lease, rent, or subscribe to in the UAE. Use our intuitive search tools designed for every need to discover your dream car, then get behind the wheel in record time for the best price. Start your journey at


Thomas Edelmann,

Founder and Managing Director


Mob: +971 50 55 19 216


Adam Whitnall,

Co-Founder & CEO

Drive Ninja  

Mob: +971 50 802 8974

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