News Articles

Burson-Marsteller Founder Harold Burson Passes Away at Age 98 NEW YORK -Sunday 12 January 2020

(BUSINESS WIRE) -- Harold Burson, once a 14-cents-per-column-inch stringer for a Memphis newspaper, who reported the Nuremberg Trial for the Army radio network in Europe and whose one-man consultancy became by 1983 the world’s largest public relations firm, died on January 10, 2020. He was...

BCW Introduces BCW Eventus™, A Holistic Offering Serving Global Sporting Events -Tuesday 15 October 2019

(BUSINESS WIRE) -- BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced BCW EventusTM, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and...

Twenty-Five Year Political Veteran Sam Myers, Jr. Named President of Direct Impact -Wednesday 25 September 2019

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Sam Myers, Jr., has been named President of Direct Impact (DI), the nation's leading grassroots campaign firm and member of BCW Group. Myers is based in Washington, D.C., and is charged with...

BCW and Legendary Entertainment Firm BWR Launch New Suite of Entertainment Offerings -Thursday 15 August 2019

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the introduction of BCW Entertainment, a new suite of entertainment offerings designed to move people and build brands through pop culture. BCW Entertainment is powered by Beverly Hills-based...

BCW Hires Industry Veteran Ben Boyd as a Key Agency Leader in Newly Created Senior Global Role -Thursday 11 July 2019

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Ben Boyd will join the agency as Global Chief Strategy and Operations Officer, effective September 3, 2019. Boyd will partner with BCW’s Global CEO Donna Imperato across all five of the...

BCW Expands Strategic Planning and Analytics Groups with Key New Hires -Tuesday 7 May 2019

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Johanna Skilling has joined the firm as Executive Vice President, Strategy and Planning, based in New York, and Jeffrey Cutler has joined as Executive Vice President, Analytics and...

BCW Introduces Consulting Unit to Provide End-to-End Counsel for Companies in the Burgeoning Global Cannabis and Hemp... -Saturday 30 March 2019

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced a strategic consulting unit that will help companies in the emerging cannabis and hemp space gain market entry, navigate policy and regulation challenges, identify and engage the cannabis...

One Year After Its Merger, BCW Defines the Future of Communications -Thursday 28 March 2019  

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications company formed one year ago by the merger of Burson-Marsteller and Cohn & Wolfe, today announced its hybrid offering that defines the future of the agency world with a positioning that focuses on the value of its...

Mark Thorne Joins BCW as Global Chief Financial Officer and Chief Operating Officer -Saturday 23 March 2019

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Mark Thorne has been appointed Global Chief Financial Officer and Chief Operating Officer, effective immediately. Thorne will be a strategic partner to BCW Global CEO Donna Imperato in...

BCW Wins 2019 Artificial Intelligence Excellence Award -Friday 15 March 2019  

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe) today announced it was a winner in the Business Intelligence Group’s Artificial Intelligence Excellence Awards program for its work on behalf of client Boehringer Ingelheim in creating the first-ever AI chatbot for global patient education launched...

Vincent Dente Joins BCW as Chief Creative Officer, North America -Thursday 14 March 2019

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Vincent Dente has joined as Chief Creative Officer, North America, responsible for further strengthening BCW’s team of creative experts who develop integrated communications programs that...

Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey -Friday 1 February 2019  

(BUSINESS WIRE)-- Millennials, famously, are more interested in enjoying experiences than making big purchases, thus it should be no surprise they want more from the Super Bowl besides the spectacle of the game, funny TV ads and an entertaining halftime show. From emerging gambling opportunities...

Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW -Thursday 20 December 2018

(BUSINESS WIRE) -- BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Larry Koffler has joined as Executive Vice President, Managing Director in the agency’s Brand Solutions Practice in New York. He will join BCW on January 14, 2019. “Larry has had an...

CORRECTING and REPLACING Instagram is the Fastest Growing Social Network Among World Leaders -Friday 7 December 2018

CORRECTION...by BCW (BUSINESS WIRE)-- First bullet of release dated December 4, 2018 should read: Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431,000 followers... (instead of 431 million). The corrected release reads: INSTAGRAM IS...

Instagram is the Fastest Growing Social Network Among World Leaders -Wednesday 5 December 2018

(BUSINESS WIRE)-- Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President Joko Widodo, with 12.2 million followers, who more than doubled his followers over the past 12 months, according to the...

From Niche to Normal – Cannabis Use Becoming More Accepted in the United States -Wednesday 21 November 2018

(BUSINESS WIRE) -- Growing numbers of consumers support the legalization of cannabis in some form and a majority believes it has a positive impact on the economy, according to the newly released 2018 Fall Cannabis Culture Poll, developed jointly by leading global communications agency BCW...

Communications and Business Transformation Strategist Brian Ellner Joins BCW to Lead U.S. Corporate Practice -Thursday 15 November 2018

(BUSINESS WIRE) -- BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Brian Ellner has joined as Executive Vice President, Global Corporate Solutions, responsible for leading and growing BCW’s U.S. Corporate Practice. Ellner takes on the role previously...

Thomas Bunn Joins BCW to Lead U.S. Consumer Marketing Practice -Wednesday 31 October 2018

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Thomas Bunn has joined as Executive Vice President, Global Brand and Integrated Solutions. Bunn will be responsible for leading and growing BCW’s consumer practice and integrated services...

Cohn & Wolfe Wins Global Agency of the Year at the SABRE Awards -Saturday 27 October 2018

(BUSINESS WIRE)-- Cohn & Wolfe was named Global Agency of the Year at The Holmes Report’s 2018 Global SABRE Awards ceremony held last night in Washington, D.C. The global communications agency – which merged with Burson-Marsteller in early 2018 to form BCW (Burson Cohn & Wolfe) – was...

Kristen Lisanti Joins BCW as Chief Culture Officer -Friday 19 October 2018

(BUSINESS WIRE)-- BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced that Kristen Lisanti has joined the firm as Chief Culture Officer, responsible for establishing an engaging culture at BCW that honors the diversity of its people and connects them through deep...

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