News Articles

DMS’ media partner “ZEE5 Global” celebrates South Asia in its new global campaign; invites you to... DUBAI, UNITED ARAB EMIRATES. -Sunday 15 August 2021  

Digital Media Services (DMS) – the digital arm of Choueiri Group - recently shared that its media partner ZEE5 Global, the world’s largest streaming platform for South Asian content – has launched its global brand campaign “Welcome to South Asia: Stories from our world” capturing the...

Choueiri Group’s digital arm DMS lauded and recognized for its “publisher first-party data”... -Sunday 27 June 2021  

With the demise of the third-party cookie, publishers’ first-party data is gearing up to become the latest gold standard for advertisers.  Leading industry authority New Digital Age (Covering the latest news, insights, opinions and research on all aspects of digital media and marketing),...

CHOUEIRI GROUP’S “MEDIA DOME” EXCLUSIVELY BRINGS “MiQ” – A LEADING PROGRAMMATIC... -Tuesday 4 May 2021  

Choueiri Group – The leading media representation house in the Middle East recently announced that their latest subsidiary company “Media Dome” has entered into an exclusive partnership with MiQ -  the London headquartered programmatic media partner. The alliance which became effective as...

ZEE ENTERTAINMENT’S “ATL MEDIA” AWARDS EXCLUSIVE ADVERTISING RIGHTS FOR 5 PREMIUM TV CHANNELS TO... -Sunday 18 April 2021  

ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region. The tie-up which commences April 1, 2021 will run across to December 31st, 2025 and covers Zee...

Rotana Audio Visual Appoints Choueiri Group’s Digital Media Services (DMS) - Saudi Arabia, As Its Exclusive... -Sunday 14 February 2021  

Rotana Audio Visual LLC, the leading production company in the Kingdom of Saudi Arabia and the Arab world, has appointed “Digital Media Services (DMS) - Saudi Arabia”, a Choueiri Group company, to handle the exclusive, advertising sales for “Rotana Audio and Video” and “Rotana FM” in...

Choueiri Group’s C-Media Appointed as the Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama... -Thursday 4 February 2021  

“Trenta for Art Production and Distribution” the owners of Egypt’s Al-Nahar TV Network recently announced the appointment of Choueiri Group’s “C-Media”, as the Exclusive Media Representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel). The...

Abu Dhabi Media Appoints Choueiri Group’s MediaSat as Its Exclusive Advertising Media Representative -Wednesday 3 February 2021  

Abu Dhabi Media Company has appointed MediaSat, a Choueiri Group company, to handle the exclusive, advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond. The long-term agreement will strengthen Abu Dhabi Media’s...

E-commerce and The Future of Effectiveness in KSA and UAE -Tuesday 2 February 2021  

Using proprietary research of consumers in KSA and UAE, WARC (Global authority on advertising best practice and proven approaches to maximize advertising effectiveness) has partnered with Choueiri Group’s Data team to present this comprehensive study focused on e-commerce’s immense potential...

Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS -Monday 21 December 2020

Aligned with Choueiri Group’s ongoing growth and expansion plans, Chairman and CEO - Pierre Choueiri, recently issued an announcement outlining the launch of the Group’s latest Initiative “CG Digital”. The circular announcement addressing the Group’s various stakeholders, including...

Dubai Media Incorporated (DMI) renews its media representation contract with Choueiri Group’s MEMS -Monday 14 December 2020  

At a recent signing ceremony held at the Dubai Media Incorporated (DMI) Headquarters in Dubai, Choueiri Group’s Middle East Media Services (MEMS) renewed its long-standing exclusive media representation contract with all DMI platforms. The 5-year extension will witness MEMS continuing to...

RETAIL 2020 White Paper: The Pandemic Rewriting New Rules -Sunday 29 November 2020  

With the Covid-19 situation setting-off many changes in consumer behavior, the latest white paper powered by CG-Data aims to unravel the real impact of the Pandemic on the Retail economy across the KSA market. With insightful findings on the prevalent E-commerce boom, this piece also explores...

Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over... -Tuesday 29 September 2020  

In his first comments on the non-renewal of the strategic commercial partnership between MBC Group AMS FZ LLC – “Arabian Media Services”, the Chairman and CEO of Choueiri Group, Pierre Choueiri said: “We are proud of the mutual trust, record growth and shared successes with MBC Group,...

Why it matters to be local to Saudi listeners -Sunday 27 September 2020  

Marking the occasion of Saudi Arabia’s National Day, Choueiri Group’s Data team presents greater insights into the world of music streaming in the Kingdom, focused on the success of their exclusive media partners “Anghami”. Just like music lovers across the MENA region, Saudi listeners...

RESEARCH (GLOBAL EDITION) – HOW HAIRCARE BRANDS ARE BREAKING THROUGH THE CLUTTER -Tuesday 15 September 2020  

Following up on last week’s first remit from our research series focused on the “Intensive Haircare” category, Choueiri Group’s Data Team now shares a global perspective on the saturated category. Showcasing insights derived by measurable tactics that haircare brands in the UK are...

RESEARCH ON ADVERTISING PERCEPTION - INTENSIVE HAIR CARE CATEGORY -Tuesday 8 September 2020  

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look...

ZOOMERS WORLDWIDE - WHAT ARE THEY WATCHING -Tuesday 1 September 2020  

Powered by Choueiri Group’s Data Team, this week's research remit unravels more surprising facts about GEN Z, focusing this time on  "global Zoomers" and how the Covid-19 situation has resulted in a notable increase in TV Viewership for this segment. These findings are aimed at enabling our...

What Are ‘Zoomers’ In the Region Watching -Thursday 20 August 2020  

Continuing to take a closer look at how the COVID-19 Pandemic has given rise to an entirely new and very significant TV audience - GEN Z “Zoomers” - in the MENA region, our latest research piece (Powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series)...

GEN Z IS ON TV ALL OVER THE WORLD -Tuesday 28 July 2020  

In this latest research installment powered by Choueiri Group’s Data Team, we take a closer look at how the COVID-19 crises has brought about a significant surge in TV Viewership for GEN Z “Zoomers” around the globe. These insightful findings serve to inspire regional brands to tap into...

GEN Z IS ON TV -Sunday 19 July 2020  

The COVID-19 lockdowns have resulted in a variety of new media consumption trends and some very interesting behavioral shifts. Powered by Choueiri Group’s Data Team, our latest research piece reveals how the most significant consumer segments (Generations) in KSA are experiencing significant...

MUSIC STREAMING IN MENA – WHY IT MATTERS TO BE LOCAL -Monday 13 July 2020  

With CD sales and downloads declining sharply, music streaming services have taken centerstage across the global music industry. The MENA region is no exception and has over the past few years witnessed staggering growth in online listenership. Music streaming platforms have also become part...