News Articles

Reaffirming the Performance and Power of TV Dubai, United Arab Emirates, -Wednesday 20 May 2020  

In the face on an unprecedented crisis When brand custodians and marketeers were setting-out to plan 2020, no one could have foreseen a situation even remotely close to the one we are witnessing with the current COVID-19 crisis. How does one allocate budgets to a media mix when cinemas are...

Reflecting on an unusual Ramadan -Tuesday 19 May 2020  

Our ongoing research, powered by Choueiri Group’s Data Team now examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the Holy Month of Ramadan. From the evident shifts in Ramadan activities, to restrained and new spending habits, we also focus on...

The Impact Of Covid-19 On News Consumption In The UAE -Monday 18 May 2020  

In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, we present the latest data findings from our partners DMI. These depict how Online News Readership amongst Arab audiences in the UAE is continuing to surge across both of...

CROSS GENERATION IMPACT OF THE COVID-19 PANDEMIC -Monday 11 May 2020  

With the COVID-19 outbreak continuing to impact all facets of our lives, consumers are not only settling into staying-indoors to practice social isolation, but have also been adopting new media consumption and online purchasing habits. Powered by Choueiri Group’s Data Team, our latest piece of...

MBC GROUP’S RAMADAN 2020…AND THE STORY KEEPS GETTING BETTER -Thursday 7 May 2020  

Following up on the update posted at the beginning of Ramadan, the latest research figures spanning the first 10 days of the Holy Month show that MBC Group’s #STAY_AT_HOME operation is still continuing to chart a remarkable, ongoing growth trajectory. With higher numbers being registered...

MBC GROUP’S RAMADAN 2020 – A Superlative Record-Setting Season -Thursday 30 April 2020  

As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in the region’s leading broadcasters achieving record performance figures. The latest research spanning the first week of the Holy Month shows significant and ongoing...

Enabling brands to win greater consumer attention during these unprecedented times -Tuesday 28 April 2020  

Today, more so than ever before, the Covid-19 situation has made us all reflect on how much our world is connected, especially through social media. But for brands, the benefits of a connected world come bundled with the challenges of consumer attention and trust. DMS’s Social Ads Solution...

MBC GROUP – Hosting a Record-Breaking Ramadan Television Season -Tuesday 28 April 2020  

Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first 2 days of the Holy Month clearly depict how the increases in TV viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in a record-breaking Ramadan 2020 performance from the...

RAMADAN 2020 – RAISING THE BAR LIKE NEVER BEFORE; SHAHID MORE THAN DOUBLING ITS PLAYS IN MENA -Monday 27 April 2020  

Viewing the latest research data covering the beginning of the holy month, we can clearly see that the unprecedented increase in VOD viewership due to the Covid-19 #STAY_AT_HOME situation has resulted in a record-breaking Ramadan 2020 performance for MBC Group’s Shahid.net. Registering...

Debugging TV Myths During Ramadan -Sunday 26 April 2020  

Stepping into the Holy Month of Ramadan, our latest report sheds light on some common misconceptions, to offer you a very informative guide on how MBC Group can help brands create impactful TV advertising during this peak period. By cutting through the clutter with increased ratings/time spent,...

MBC Group  – HOT ON THE HEELS OF COVID-19 TV CONSUMPTION INCREASE, RAMADAN IS TRENDING TO BE THE BIGGEST... -Thursday 23 April 2020  

Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s Covid-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the...

HOW COVID-19 IS CHANGING CONSUMERS DAILY LIFE IN SAUDI ARABIA -Tuesday 21 April 2020  

In under a month’s time, the COVID-19 outbreak has swiftly taken over to transform how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, our latest report presents insightful findings into how the pandemic is impacting Arab consumers’...

MBC GROUP - “SERIES” genre emerging as a real winner during the Coronavirus Outbreak -Thursday 16 April 2020  

With MBC Group’s #STAY_AT_HOME operation continuing to gain momentum amidst the current pandemic, the region’s leading broadcaster has identified the “Series” genre to be a clear favorite with its growing audience base. This success reflects on MBC Group’s long-standing commitment...

MBC Group – Tuning Into Another Week of The Ultimate In TV Entertainment -Wednesday 15 April 2020  

In closely monitoring the evolution of the Covid-19 situation and its precise and ongoing impact on TV Advertising, the latest weekly data findings (For the period spanning March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers....

Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE -Monday 13 April 2020  

In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from Saudi Arabia & UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how TV viewership, as well as the...

MBC Group  – The Destination for Entertainment Content Amongst Arabs in the UAE -Sunday 12 April 2020  

In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from the UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how the ever-increasing appetite for MBC...

Further growth in TV and VOD viewership as MBC Group’s #STAY_AT_HOME operation continues -Thursday 9 April 2020  

Launched at the onset of the Covid-19 situation, MBC Group’s #STAY_AT_HOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the amount of people glued to their screens at home and keeping them there...

Brands to benefit from generating leads in a brand safe environment -Tuesday 7 April 2020  

At a time when regional businesses are increasing their focus on both digital media and performance campaigns, Digital Media Services (DMS), the digital arm of Choueiri Group has launched its all-new “Lead Collection Solution”. Elaborating on the Solution's uniqueness, DMS' Chief...

MBC Group – An Indispensable Companion during Hard Times -Sunday 5 April 2020  

In this third installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings which illustrate how MBC Group has firmly established itself as a trusted companion to Saudi audiences seeking premium entertainment during...

MBC Group’s #STAY_AT_HOME Operation Registers Significant Growth -Thursday 2 April 2020  

At the onset of the unprecedented Covid-19 situation, MBC Group launched this operation during March, with the aim of providing the ultimate in entertainment and informative content, luring people-in to stay glued to their screens at home. After three weeks, the region’s leading...

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