News Articles

RESEARCH (GLOBAL EDITION) – HOW HAIRCARE BRANDS ARE BREAKING THROUGH THE CLUTTER Dubai, United Arab Emirates -Tuesday 15 September 2020  

Following up on last week’s first remit from our research series focused on the “Intensive Haircare” category, Choueiri Group’s Data Team now shares a global perspective on the saturated category. Showcasing insights derived by measurable tactics that haircare brands in the UK are...

RESEARCH ON ADVERTISING PERCEPTION - INTENSIVE HAIR CARE CATEGORY -Tuesday 8 September 2020  

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look...

ZOOMERS WORLDWIDE - WHAT ARE THEY WATCHING -Tuesday 1 September 2020  

Powered by Choueiri Group’s Data Team, this week's research remit unravels more surprising facts about GEN Z, focusing this time on  "global Zoomers" and how the Covid-19 situation has resulted in a notable increase in TV Viewership for this segment. These findings are aimed at enabling our...

What Are ‘Zoomers’ In the Region Watching -Thursday 20 August 2020  

Continuing to take a closer look at how the COVID-19 Pandemic has given rise to an entirely new and very significant TV audience - GEN Z “Zoomers” - in the MENA region, our latest research piece (Powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series)...

GEN Z IS ON TV ALL OVER THE WORLD -Tuesday 28 July 2020  

In this latest research installment powered by Choueiri Group’s Data Team, we take a closer look at how the COVID-19 crises has brought about a significant surge in TV Viewership for GEN Z “Zoomers” around the globe. These insightful findings serve to inspire regional brands to tap into...

GEN Z IS ON TV -Sunday 19 July 2020  

The COVID-19 lockdowns have resulted in a variety of new media consumption trends and some very interesting behavioral shifts. Powered by Choueiri Group’s Data Team, our latest research piece reveals how the most significant consumer segments (Generations) in KSA are experiencing significant...

MUSIC STREAMING IN MENA – WHY IT MATTERS TO BE LOCAL -Monday 13 July 2020  

With CD sales and downloads declining sharply, music streaming services have taken centerstage across the global music industry. The MENA region is no exception and has over the past few years witnessed staggering growth in online listenership. Music streaming platforms have also become part...

Reaffirming the Performance and Power of TV -Wednesday 20 May 2020  

In the face on an unprecedented crisis When brand custodians and marketeers were setting-out to plan 2020, no one could have foreseen a situation even remotely close to the one we are witnessing with the current COVID-19 crisis. How does one allocate budgets to a media mix when cinemas are...

Reflecting on an unusual Ramadan -Tuesday 19 May 2020  

Our ongoing research, powered by Choueiri Group’s Data Team now examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the Holy Month of Ramadan. From the evident shifts in Ramadan activities, to restrained and new spending habits, we also focus on...

The Impact Of Covid-19 On News Consumption In The UAE -Monday 18 May 2020  

In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, we present the latest data findings from our partners DMI. These depict how Online News Readership amongst Arab audiences in the UAE is continuing to surge across both of...

CROSS GENERATION IMPACT OF THE COVID-19 PANDEMIC -Monday 11 May 2020  

With the COVID-19 outbreak continuing to impact all facets of our lives, consumers are not only settling into staying-indoors to practice social isolation, but have also been adopting new media consumption and online purchasing habits. Powered by Choueiri Group’s Data Team, our latest piece of...

MBC GROUP’S RAMADAN 2020…AND THE STORY KEEPS GETTING BETTER -Thursday 7 May 2020  

Following up on the update posted at the beginning of Ramadan, the latest research figures spanning the first 10 days of the Holy Month show that MBC Group’s #STAY_AT_HOME operation is still continuing to chart a remarkable, ongoing growth trajectory. With higher numbers being registered...

MBC GROUP’S RAMADAN 2020 – A Superlative Record-Setting Season -Thursday 30 April 2020  

As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in the region’s leading broadcasters achieving record performance figures. The latest research spanning the first week of the Holy Month shows significant and ongoing...

Enabling brands to win greater consumer attention during these unprecedented times -Tuesday 28 April 2020  

Today, more so than ever before, the Covid-19 situation has made us all reflect on how much our world is connected, especially through social media. But for brands, the benefits of a connected world come bundled with the challenges of consumer attention and trust. DMS’s Social Ads Solution...

MBC GROUP – Hosting a Record-Breaking Ramadan Television Season -Tuesday 28 April 2020  

Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first 2 days of the Holy Month clearly depict how the increases in TV viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in a record-breaking Ramadan 2020 performance from the...

RAMADAN 2020 – RAISING THE BAR LIKE NEVER BEFORE; SHAHID MORE THAN DOUBLING ITS PLAYS IN MENA -Monday 27 April 2020  

Viewing the latest research data covering the beginning of the holy month, we can clearly see that the unprecedented increase in VOD viewership due to the Covid-19 #STAY_AT_HOME situation has resulted in a record-breaking Ramadan 2020 performance for MBC Group’s Shahid.net. Registering...

Debugging TV Myths During Ramadan -Sunday 26 April 2020  

Stepping into the Holy Month of Ramadan, our latest report sheds light on some common misconceptions, to offer you a very informative guide on how MBC Group can help brands create impactful TV advertising during this peak period. By cutting through the clutter with increased ratings/time spent,...

MBC Group  – HOT ON THE HEELS OF COVID-19 TV CONSUMPTION INCREASE, RAMADAN IS TRENDING TO BE THE BIGGEST... -Thursday 23 April 2020  

Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s Covid-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the...

HOW COVID-19 IS CHANGING CONSUMERS DAILY LIFE IN SAUDI ARABIA -Tuesday 21 April 2020  

In under a month’s time, the COVID-19 outbreak has swiftly taken over to transform how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, our latest report presents insightful findings into how the pandemic is impacting Arab consumers’...

MBC GROUP - “SERIES” genre emerging as a real winner during the Coronavirus Outbreak -Thursday 16 April 2020  

With MBC Group’s #STAY_AT_HOME operation continuing to gain momentum amidst the current pandemic, the region’s leading broadcaster has identified the “Series” genre to be a clear favorite with its growing audience base. This success reflects on MBC Group’s long-standing commitment...

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