News Articles

Xandr Creates Community NEW YORK -Friday 17 May 2019  

Media Brands Spanning WarnerMedia’s CNN, TNT, TBS, truTV, B/R Live, Otter Media, and Warner Bros., as well as Vice -Together with Hearst Magazines, Newsy, Philo, Tubi, and Xumo, Become the First Members of Community (BUSINESS WIRE)-- Xandr, AT&T’s advanced advertising and analytics...

Xandr Enhances Addressable TV Offerings to Complement Upfront Strategies -Thursday 16 May 2019  

(BUSINESS WIRE) -- Xandr, AT&T’s advanced advertising and analytics company, has enhanced its addressable TV solutions to include new reach and frequency capabilities, expanded cross-screen addressability, and enabled broader access to video on-demand inventory. The enhancements to Xandr’s...

Xandr Research: TV Advertising Helps Buyers Break Through the Binge -Wednesday 15 May 2019  

(BUSINESS WIRE) -- Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a...