LG Introduces a New Era of Home Entertainment to the Region with the World’s First Transparent Wireless 4K OLED TV

LG Electronics (LG) has brought one of its most significant advancements in home entertainment to the Gulf region today, with the highly anticipated LG Signature OLED T, the world’s first transparent and true wireless 4K OLED TV, unveiled at an exclusive event in Abu Dhabi. This innovative product, first unveiled at CES 2024, is poised to transform living spaces by seamlessly blending cutting-edge technology with unparalleled design freedom.

During the private preview event for VIP guests and product specialists, guests were afforded a special demonstration that offered an intimate first look at the pioneering device, where they also had the opportunity to engage directly with LG product specialists who proudly showcased the Signature OLED T’s unique capabilities, transparent technology, and its remarkable design versatility.

The LG Signature OLED T represents a new approach in television design, moving beyond the traditional black screen to offer an entirely new viewing experience. At its core is a stunning 77-inch 4K transparent OLED display, which, when turned off, virtually disappears, allowing users to see through it, and integrate their TV with ease into their interior décor like never before.

Crucially, the world-first innovative transparent screen embodies a vision to eliminate unnecessary elements, leaving only the essence of the TV – the viewer, the space, and the content. This is more than just a television; it's a dynamic canvas that adapts to Gulf lifestyles, offering unprecedented flexibility and aesthetic appeal.

At the heart of the LG Signature OLED T is its 77-inch 4K transparent OLED display, which. The pioneering technology that allows the screen to virtually disappear when not in use, delivers a unique blend of cutting-edge display and interior design.

A key innovation is LG’s exclusive Zero Connect Box, which wirelessly transmits 4K video and audio signals to the OLED T from up to 30 feet away, eliminating the need for visible cluttering cables, providing unparalleled flexibility in placement while maintaining a clean, minimalist aesthetic.

For traditional viewing, the OLED T effortlessly transitions from transparent to an opaque black screen with the 'T-Curtain Call' feature, ensuring optimal contrast and vibrant colors for conventional content, offering the best of both worlds, while together emitting exceptional visual clarity. The transparent nature of the OLED T, however, fosters a sense of 'Space Openness.' When off, the screen integrates seamlessly into its surroundings, allowing light and views to pass through, enhancing the feeling of spaciousness in any room.

Beyond its transparent display, the OLED T introduces a suite of 'T-Contents' modes designed to improve daily living; such as 'T-Objet', which transforms the screen into a dynamic digital art canvas, and 'T-Bar' which provides a sleek, unobtrusive display for essential information like news and weather. 'T-Home', additionally, offers an ambient mode that complements the living space with subtle visuals, whether the screen is stand-alone, wall-to-wall, or integration into a modular shelf.

Underpinning its cutting-edge design is LG’s commitment to premium performance, and by incorporating the advanced α11 AI Processor 4K, the OLED T delivers enhanced AI capabilities for picture and sound, where features like AI Picture Pro and AI Sound Pro provide optimized visuals and virtual 11.1.2 channel surround sound. It also supports leading technologies such as Dolby Vision/Atmos, HDR10 Pro, and Filmmaker Mode, with access to popular streaming services via webOS.

Slated for release in the region later this month, the Signature OLED T launch underscores LG’s commitment to pushing the boundaries of technology and design, offering consumers a truly unique and future-forward home entertainment solution.

For more information on the LG Signature OLED T, please visit: https://www.lg.com/ae/lifesgood/product-story-oled-t

About LG Electronics Media Entertainment Solution Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.