SmartBuy Teams Up with Truecaller to Power Smarter Retail Engagement in Jordan

(BUSINESS WIRE)--SmartBuy, the leading electronics megastore in Jordan, has announced a strategic partnership with Truecaller, the leading global communications platform, to enhance customer engagement and redefine communication in the retail sector. By leveraging the Truecaller Customer Experience Solution Suite, this collaboration aims to set new standards of trust, transparency, and reliability in the region — transforming how SmartBuy connects with its customers.

Recognizing the growing need for clear and dependable communication in today’s fast-paced digital world, SmartBuy sought a solution that would strengthen customer confidence and streamline interactions. Through this partnership, SmartBuy now delivers calls that are instantly recognizable, displaying its verified name, logo, and green verification badge. The Truecaller Customer Experience Solution also enables SmartBuy to provide context to every interaction — whether it’s an order confirmation, delivery update, collection, or customer support — ensuring customers are informed even before answering the call.

This transparent approach shows SmartBuy’s commitment to building strong, lasting relationships with its customers based on trust and convenience. By creating more engaging and branded communication and improving two-way interactions, SmartBuy is enhancing its service experience — making every customer connection more genuine, relevant, and focused on their needs.

Mr. Sami Al-Sururi, Chairman of Smart Buy shared:

“At SmartBuy, we believe that innovation is not just about technology—it’s about creating smarter, more meaningful connections with our customers. Our partnership with Truecaller is a step forward in our commitment to delivering transparency, trust, and excellence at every touchpoint. By leveraging Truecaller Customer Experience Solution, we’re ensuring that every customer interaction reflects the same reliability and authenticity that define our brand.”

Priyam Bose, Global Head, GTM & Developer Products at Truecaller, shared:

“We’re proud to join hands with SmartBuy in advancing trust and transparency across Jordan’s retail communication landscape. This partnership isn’t just about adopting new technology — it’s about creating a more authentic connection between SmartBuy and its customers. Together, we’re working to redefine how people experience customer interactions, ensuring every call is built on reliability, understanding, and transparency. Through this shared vision, we aim to set new standards for trusted communication in Jordan.”

About SmartBuy

Since the Big Box Retail concept entered the Jordanian market in 2006, the idea of SmartBuy™ was already taking shape in the minds of its board members. Officially launched in 2007, SmartBuy™ became Jordan’s first electronics megastore, introducing a new retail experience built on 4,000 m² of space, strong financial backing, and deep retail expertise — setting the stage for lasting success.

Today, with five showrooms spanning nearly 17,000 m² and a team of over 500 trained professionals, SmartBuy™ stands among Jordan’s leading brands and holds a dominant position in the electronics sector. Alongside its retail operations, the company has also built a strong distribution arm, representing renowned global brands and continuously adding some of the world’s fastest-growing names — positioning it as one of the largest in the Kingdom.

About Truecaller

Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Visit www.truecaller.com for more information.

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