Media Contacts:
Peter Binazeski
Head of Communications
Luma AI
peter@lumalabs.ai
Hana Nemec
Head of Communications & PR
HUMAIN
hnemec@humain.com
Luma AI Raises $900 Million Series C Led by HUMAIN And Partners on 2 Gigawatt AI Supercluster in Saudi Arabia
- PALO ALTO, Calif. & WASHINGTON - Thursday, 20. November 2025
- AETOSWire
New capital and compute infrastructure will accelerate Luma AI’s path towards Multimodal AGI – AI that can simulate reality and help humans in the physical world.
HUMAIN to build Project Halo, one of the world’s largest AI compute clusters that will include the training of World Models, the next step in AI after LLMs - a potential trillion-dollar opportunity spanning entertainment, marketing/brands, education, world understanding, and robotics industries.
Partnership includes HUMAIN Create, an initiative to build AI models trained on Arabic and regional data, helping enterprises and governments across MENA adopt culturally aligned AI.
(BUSINESS WIRE)--Luma AI, the frontier artificial intelligence company building multimodal AGI, today announced it has raised $900 million in Series C funding, led by HUMAIN, a PIF company delivering global full-stack AI solutions, with significant participation from AMD Ventures, and existing investors Andreessen Horowitz, Amplify Partners, and Matrix Partners.
This Series C is a milestone in the company’s mission to build multimodal general intelligence: AI that can generate, understand, and operate in the physical world. To train and deploy these next-generation AI systems, Luma AI will become a customer of HUMAIN as HUMAIN builds Project Halo, a 2-gigawatt AI supercluster in Saudi Arabia, making it one of the world’s largest compute infrastructure buildouts.
Announced today in Washington, D.C., at the U.S.- Saudi Investment Forum on the visit of the Crown Prince HRH Mohammad bin Salman Al-Saud, the companies unveiled a joint roadmap to advance the frontier of multimodal intelligence. This new funding and infrastructure will accelerate Luma AI's efforts to train large-scale World Models, foundational AI that goes beyond LLMs and learns from humanity’s digital footprint in video, audio, and language, to build products in HUMAIN Create that understand and simulate reality for robotics, entertainment, advertising, gaming, and personalized education at a global scale.
“HUMAIN is the perfect partner for this next stage in Luma AI’s explosive trajectory,” said Amit Jain, CEO and co-founder of Luma AI. “To create AI that can help humanity in the physical world and expand our understanding of the universe, we need to build systems that can learn from a quadrillion tokens of information - roughly the collective digital memory of humanity - contained in video, image, audio, and language. HUMAIN is deploying frontier compute infrastructure at impressive speed, and this is critical to achieving Luma AI’s mission. We are also partnering deeply across customized models, go-to-market, and deployment of frontier capabilities to build a full end-to-end value-chain for multimodal AI.”
“This investment underscores an important point in HUMAIN’s philosophy: we are not only funding the next wave of AI, we’re building the full value chain that makes it possible,” said Tareq Amin, CEO of HUMAIN. “Luma AI is an exceptional U.S.-based global frontier startup pushing the boundaries of multimodal world models. Their technical ambition, research velocity, and proven ability to turn foundational breakthroughs into real products make them uniquely aligned with HUMAIN’s vision. Our investment in Luma AI, combined with HUMAIN’s 2GW supercluster, positions us to train, deploy, and scale multimodal intelligence at a frontier level. This partnership sets a new benchmark for how capital, compute, and capability come together."
The new 2-gigawatt supercluster represents a giant leap for multimodal AI infrastructure. Luma is developing technology capable of efficiently training on peta-scale multimodal data – 1,000-10,000 times more information than the current frontier Large Language Models (LLMs) to make AI useful for real-world tasks. This cluster will also feature next-generation inference systems engineered to serve these models globally in real-time. “It is only through this level of systems and algorithmic integration that it is possible to build models that can understand and simulate the universe,” added Jain.
Ray3, Luma AI’s flagship model, has already demonstrated Luma AI’s ability to transform foundational research into scalable commercial products, deployed widely in studios, ad agencies, and brands, including being embedded within Adobe’s global products and solutions. With this new round of funding, Luma AI plans to extend its leadership in entertainment and advertising into simulation, design, and robotics.
As previously reported, Luma AI was the first set of models to be launched within HUMAIN Create, a regional initiative focused on building sovereign AI models and end-to-end products designed for the Arabic world. These models will understand cultural context, visual nuance, and linguistic diversity, empowering creators, enterprises, and governments to adopt AI that reflects their identity, values, and sovereignty.
About Luma AI
Luma AI is building a multimodal general intelligence that can generate, understand, and operate in the physical world. Its flagship platform, Dream Machine, enables creatives everywhere to generate professional-grade video and images. In 2025, Luma released Ray3, the world’s first reasoning video model capable of creating physically accurate videos, animations, and visuals. Luma’s models are utilized by top entertainment studios, ad agencies, and technology leaders, including Adobe and AWS, and are available via subscription or API. The company is backed by HUMAIN, Andreessen Horowitz, Amazon, AMD Ventures, NVIDIA, Amplify Partners, Matrix Partners, and angels from across the technology and entertainment space.
About HUMAIN
HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers, hyper-performance infrastructure & cloud platforms, advanced AI Models, including the world’s most advanced Arabic LLMs built in the Arab world, and transformative AI Solutions that combine deep sector insight with real-world execution.
HUMAIN’s end-to-end model serves both public and private sector organizations, unlocking exponential value across all industries, driving transformation and strengthening capabilities through human-AI synergies. With a growing portfolio of sector-specific AI products and a core mission to drive IP leadership and talent supremacy world-wide, HUMAIN is engineered for global competitiveness and national distinction.
Forward-Looking Statement
This press release contains forward-looking statements based on current expectations and assumptions. Actual results may differ materially due to uncertainties. HUMAIN undertakes no obligation to update these statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251119678010/en/
Contacts
Photos
(L–R) Amit Jain, CEO of Luma AI, and Tareq Amin, CEO of HUMAIN, at the U.S.–Saudi Investment Forum in Washington, D.C., where Luma AI announced its $900 million Series C and partnership on Project Halo - a 2-gigawatt AI supercluster in Saudi Arabia that will power next-generation World Models and accelerate the path toward Multimodal AGI.
Multimedia
Photos
(L–R) Amit Jain, CEO of Luma AI, and Tareq Amin, CEO of HUMAIN, at the U.S.–Saudi Investment Forum in Washington, D.C., where Luma AI announced its $900 million Series C and partnership on Project Halo - a 2-gigawatt AI supercluster in Saudi Arabia that will power next-generation World Models and accelerate the path toward Multimodal AGI.