Kapil Gadhire
Head of Marketing, VideoVerse
kapil.gadhire@magnifi.ai
Minute Media Acquires VideoVerse, a Leading AI Sports Video Technology Platform
- DUBAI, United Arab Emirates - Tuesday, 23. September 2025
- AETOSWire
The acquisition comes a year after a series of robust sports technology and content additions to Minute Media’s portfolio, culminating with a 360-degree solution for rightsholders, leagues, teams, publishers, and marketers
(BUSINESS WIRE) -- Minute Media, a leading global technology and sports content company, today announced its acquisition of VideoVerse. VideoVerse’s leading product, Magnifi, an AI-driven SaaS technology platform, enables content owners and rights holders to automatically detect key moments, create highlights in real time, and distribute compelling short-form video content efficiently. Some of its clients include the Portuguese Football Federation, Danish Leagues, Willow TV, ECHL, Pro Panja League, and Singapore Soccer7s, among others.
The addition of VideoVerse will enable Minute Media to provide unprecedented value to the sports content ecosystem, furthering both parties’ partnership capabilities. With this acquisition, Minute Media plans to deploy a fully integrated creation, distribution, and monetization solution, furthering its strategic partnerships with top teams, leagues, and federations around the world. Additionally, existing Magnifi clients will be able to seamlessly leverage Minute Media's industry-leading distribution and monetization solutions, enhancing ROI for their video assets.
In the fast-paced sports arena, VideoVerse’s Magnifi helps partners quickly deliver standout moments to fans across platforms, capturing the essence of the game with unmatched speed and precision. Powered by AI, Magnifi leverages computer vision, natural language processing, and machine learning to analyze visual and audio cues, identify highlights, and enhance video content for fans. The product integrates GenAI features, including multilingual subtitling, automatic thumbnail generation, metadata generation, as well as a dynamic rules-based engine to automate end-to-end processing, making it an all-in-one editorial workspace that empowers content teams.
“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation,” said Asaf Peled, Founder and CEO of Minute Media.
Vinayak Shrivastav, Co-founder and CEO of VideoVerse, remarked, “This is a defining moment in VideoVerse’s journey. Our core belief is that AI should empower sports media rights-holders to unlock greater value from their content. Partnering with Minute Media not only accelerates our global vision but also amplifies our ability to serve rights holders and publishers globally, while reshaping how short-form content is delivered and monetized in real-time to fans everywhere.” He further added, “Together, we will unlock powerful synergies from AI-powered creation to distribution to monetization.”
With early support from marquee investors such as Venture East, Moneta Ventures, Alpha Wave Global, Audacity, Evolvence India, Bluestone Equity Partners, and 9Unicorns, VideoVerse’s journey stands as a testament to India’s growing role in building world-class AI and sports technology.
VideoVerse’s technology will drive key enhancements across Minute Media’s ecosystem, strengthening the STN Video platform for leagues and publishing partners as well as driving innovative new formats across owned and operated brands like Sports Illustrated and The Players’ Tribune.
VideoVerse and Minute Media will further strengthen and expand their AI footprint in India through continued investment, with a strategic emphasis on advancing next-generation AI video capabilities.
About Magnifi by VideoVerse
Magnifi, with its award-winning technology, has found a strong product-market fit in serving enterprises across numerous industries - OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges, and more. Magnifi is building the next-generation video editing ecosystem, addressing a broad range of use cases in the post-production process. The company specializes in generating instant key moments and auto-sized short videos, enabling content rights holders to increase their presence and viewership. Magnifi works with global giants like FIFA+, Portuguese Football Federation, Danish Football leagues, Formula E, Mountain West Conference, and other leading sports broadcasters globally.
Visit www.magnifi.ai
View source version on businesswire.com: https://www.businesswire.com/news/home/20250922927220/en/
