GEN Z IS ON TV

The COVID-19 lockdowns have resulted in a variety of new media consumption trends and some very interesting behavioral shifts. Powered by Choueiri Group’s Data Team, our latest research piece reveals how the most significant consumer segments (Generations) in KSA are experiencing significant increases in their time spent watching TV, especially GEN Z “Zoomers” who previously were known to be less engaged with traditional forms of media. These insightful findings are aimed at enabling regional brands to gain a better understanding of their audiences.

About Choueiri Group:

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 26 satellite and 1 terrestrial television stations, 13 print titles, 15 radio stations, 40+ web portals along with their apps and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.