Saudi Arabia’s Top 100 Brands Reach $131.9 Billion as Saudi Vision 2030 Drives Diversification Momentum

(BUSINESS WIRE)--The total brand value of Saudi Arabia’s top 100 brands reached USD131.9 billion in 2026, marking a 13% year-on-year increase, according to the Saudi Arabia 100 report from Brand Finance, the world's leading brand valuation consultancy. This growth reflects the continued momentum of Vision 2030, as diversification efforts and sustained investment in non-oil sectors strengthen the Kingdom’s economic resilience despite a softer oil price environment, tighter global financial conditions, and an increasingly complex geopolitical backdrop.

At the same time, despite evolving market dynamics, Saudi Arabia’s top 10 most valuable brands recorded only limited movement in 2026, underscoring the resilience, scale, and staying power of the Kingdom’s leading corporate names as they continue to anchor growth during this period of transformation.

The ranking continues to be led by Aramco (brand value up 14% to USD47.3 billion), which retains its position as Saudi Arabia’s most valuable brand for the seventh consecutive year. The brand’s continued strength reflects its ability to balance strong financial performance with long-term strategic investment. In 2025, its key milestones included progress towards gas production growth targets, continued global retail expansions, the advancement of its petrochemical's strategy, and further investments in carbon capture and lower carbon technologies.

stc (brand value up 9% to USD17.6 billion) retains its position as Saudi Arabia’s second most valuable brand for the seventh consecutive year. Its growth reflects the sustained execution of its Masterbrand strategy, which has successfully extended the brand beyond traditional telecommunications into high-growth adjacencies, including fintech, cybersecurity, cloud, and IT services.

Al Rajhi Bank (brand value up 30% to USD9.8 billion) ranks as the third most valuable Saudi Arabian brand and remains the most valuable banking brand in the Kingdom. This strong performance reflects sustained long-term momentum, with its brand value rising 183% since 2021, supported by improvements in brand strength and consistent double-digit revenue expansion.

Mobily (brand value up 32% to USD3.5 billion) stands as the fastest-growing telecoms brand in the country. The brand continues to strengthen its market position through network enhancement, customer acquisition, and a broader digital services portfolio. Mobily recorded robust financial results, with revenue rising by around 8% and net profit increasing by over 11%, supported by growth across all business segments and an expanding customer base.

Saudi Energy, which rebranded from Saudi Electricity Company in February 2026, has been identified as a brand to watch. The brand's value grew 25% to USD2.4 billion, reflecting strong underlying business performance as Saudi Arabia's national electricity provider. The rebrand repositions the organisation beyond its traditional utility identity, towards a broader role as a national energy systems enabler supporting the Kingdom's long-term economic transformation.

King Faisal Specialist Hospital and Research Centre (KFSHRC) (brand value at USD1.7 billion), the most valuable and strongest healthcare facilities brand in Saudi Arabia maintained its position among the top 10 brands. Its growth is supported by strengthening brand perceptions and sustained improvements across key reputation and recommendation metrics. KFSHRC maintains its position as the leading healthcare brand in the region, reflecting its standing among the region’s top academic medical centres. Brand awareness and familiarity have continued to trend upward since 2022, reinforcing its market leadership, despite minor year-on-year fluctuations in select markets.

Savio D’Souza, Managing Director Middle East and Africa, Brand Finance, commented:

“Saudi Arabia’s leading brands are demonstrating that long-term brand value creation is increasingly being driven by diversification, digital transformation, and national ambition rather than reliance on oil alone. While energy continues to anchor the Kingdom’s corporate landscape, strong performances from banking, telecoms, aviation, and emerging industrial brands reflect the broadening of Saudi Arabia’s economic base under Vision 2030. The strongest Saudi brands are those that combine scale with trust, innovation, and a clear role in supporting the country’s future growth ambitions.”

On the brand strength front, stc (brand value up 9% to USD17.6 billion) retains its position as the strongest brand in the country for six years in a row with a Brand Strength Index (BSI) score of 89.2/100. This is supported by a series of strategic initiatives that have strengthened its positioning as a digital ecosystem player. For instance, stc has expanded its subsidiary, scaling data centres and subsea cable infrastructure to position Saudi Arabia as a regional connectivity hub.

Al Rajhi Bank (brand value up 30% to USD9.8 billion) is the second strongest brand in Saudi Arabia, with a BSI score of 88.9/100 and an AAA brand strength rating. The bank continues to lead the Saudi banking sector on brand strength, underpinned by strong trust, reliability, and customer preference.

Aramco (brand value up 14% to USD47.3 billion) ranks as the third strongest brand in Saudi Arabia in 2026, with a BSI score of 88/100. This performance reflects sustained improvements in familiarity, reputation, and engagement metrics in its home market, driven by the brand's expansive and strategically curated global sports presence.

Airlines is the fastest-growing sector in Saudi Arabia with 34% year-on-year growth led by Saudia Group (brand value up 34% to USD1.1 billion) and Flynas. Saudia records a notable improvement in brand strength, with its rating upgraded to AA- in 2026, marking its strongest performance in over five years, up from A- in 2021. This reflects sustained progress in brand fundamentals and market perception.

Note to Editors

The full ranking, additional insights, charts, information about the methodology, and definitions of key terms are available in the ⁠⁠⁠Brand Finance Saudi Arabia 100 2026 report.

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